Lifecycle, Audi Senior Film Creative & Director
Audi. Lifecycle.
Finding a visual and sonic language for Audi’s electric future.
Droga5 | Accenture Song
ECD Vix Jagger
The brief
Develop a compelling campaign pitch for Audi’s electric future, with a film language that could hold together across the proposed work.
The contribution
Working alongside ECD Vix Jagger and the Accenture production team, I developed the visual and musical approach through direction, art direction and editing. AI-generated imagery, sourced footage and bespoke filming were brought together around a shared tone and rhythm.
The value
The work demonstrates how I turn early creative exploration into a tangible cinematic proposition: something a team can see, discuss and develop further. The films shown here were created for the pitch.
Presence, Audi Senior Film Creative & Director
Lifecycle, Audi Senior Film Creative & Director
Charged, Audi Senior Film Creative & Director