London-based Creative Director and Senior Film Creative working across integrated campaigns, brand and experiences.
Bringing cinematic craft and visual authorship to ideas from concept and pitch through production and delivery.
Open to Creative Director and Senior Creative opportunities, selected freelance projects and directing commissions. alexcarv@me.com.
Brand Ethos Senior Film Creative Agency Accenture Song ECD Brian Fraser Creative Director Lee Audrige
Jaguar. Iconic brand in Motion.
A new visual language for an iconic British brand. Working with Accenture Song’s creative leadership and Jaguar’s Global Brand Director, I helped shape the new brand and launch campaign from the initial pitch - developing visual treatments, test shoots and the tone of the films.
The brand launch and Type 00 reveal generated over 255 million impressions across Jaguar’s own social channels and more than 15,000 press articles worldwide.
Human Interaction, Jaguar Senior Creative & Director Agency Accenture Song ECD Brian Fraser
Chiaroscuro, Jaguar Senior Creative & Director Agency Accenture Song ECD Brian Fraser
Inspiration, Jaguar Senior Creative & Director
Originality, Jaguar Senior Creative & Director
Manifesto, Jaguar Senior Creative & Director Agency Accenture Song ECD Brian Fraser CD Lee Audrige
Hero, Jaguar Senior Film Creative Agency Accenture Song ECD Brian Fraser CD Lee Audrige
Hero, Burgess Senior Creative & Director
Burgess. Every day, different.
A dreamlike portrait of life at sea. I shaped the film’s visual language and directed intimate performances, using light, movement and atmosphere to evoke the freedom of a Burgess charter.
Celebrate, Burgess Senior Creative & Director
Sunglasses, Burgess Senior Creative & Director
Relax, Burgess Senior Creative & Director
Hero, Audi Senior Creative & Director Agency Droga5 ECD Vix Jagger
Audi. Lifecycle.
A cinematic vision for Audi’s electric future. Working alongside Droga’s ECD and Accenture’s production team on the campaign pitch, I helped define a new visual and musical language for the brand. Through direction, art direction and editing, I combined AI-generated imagery, carefully sourced stock footage and bespoke filming to give that vision its tone, rhythm and identity.
Presence, Audi Senior Creative & Director Agency Droga5 ECD Vix Jagger
Lifecycle, Audi Senior Creative & Director Agency Droga5 ECD Vix Jagger
Charged, Audi Senior Creative & Director Agency Droga5 ECD Vix Jagger
Quiet Luxury, Range Rover Senior Creative & Director Agency Accenture Song ECD Brian Fraser CD Sean Doyle
Range Rover. Quiet Luxury.
Luxury, felt in the details. Through creative development, direction and editing, I helped define a cinematic expression of Range Rover’s quiet luxury - bringing intimate moments, tactile imagery and understated performances together with a carefully judged musical tone.
Manifesto, Range Rover Senior Creative & Director Agency Accenture Song ECD Brian Fraser
Mumbai, Range Rover Senior Creative & Editor Agency Accenture Song ECD Brian Fraser Creative Kino
Modern Luxury, JLR Director & Editor
JLR. Not evolution, revolution.
Working with Accenture Song’s ECD and creative team, I helped develop a new cinematic language for the JLR brands. I shaped framing, colour and performance through editing and sound to express luxury on screen—giving each brand its own tone, rhythm and character.
Music Video, Brian Eno Senior Creative, Co-director & Editor
Brian Eno. Decline and Fall.
Music video.