New Range Rover Evoque.

Spark44 has teased the forthcoming reveal of the new Range Rover Evoque with a series of macro stills and films. Using fluted glass to gently distort and mask the new Range Rover Evoque’s evolved design characteristics, the vehicle and its design details are gradually revealed through the series.

This visual technique draws emphasis to the aspects of the new Range Rover Evoque that have evolved from its predecessor. Spark 44’s Distortion campaign for the new Range Rover Evoque premiered at the vehicle’s launch event on 22 November. It will then be shown in print and social.

AGENCY SPARK44 LONDON CHIEF CREATIVE OFFICER Brian Fraser GLOBAL CREATIVE DIRECTION Lee Aldridge