Passchendaele Aniversary. BBC.

To mark the centenary of Passchendaele, Third Battle of Ypres, the DCMS held a series of commemorative events. One of these special events took place in Ypres Market square. Presented in front of the formidable Cloth hall a building standing at 125 metres wide and 70 metres tall. Watched by approximately 8,000 guests and broadcast live by the BBC to an audience which peaked at 1.5 million.

Creating nearly an hours worth of complex content to cover this imposing canvas, it was important that we matched the emotional ebb and flow of the show. We were hugely fortunate to have the wonderful archive of the Imperial War Museum at our disposal. As well as creating bespoke content for certain sequences, including stop-motion animations of the rooms within nearby Talbot House, a wartime refuge for all soldiers to rest and relax and beautiful hand animated vignettes for the War Horse performance.

Our process started with the brief that the event was aimed at a more contemporary audience needing to communicate the uniqueness and significance of this particular battle. But we believe our main role was to deliver the right tone of voice to accompany such a remarkable poignant event.

Client BBC & DCMS Agency Kate Dawkins Studio Creative direction Kate Dawkins Content design Roxanne Silverwood & Alex Carvalho Animation Martin Stacey, Sam Williams, Pete Mellor, Luke Busby, James Cook, Ben Ramasami Sound design Dan Savage Content Senior producer Jayne Hobart

BAFTA Winner Entertainment Craft Team 2018 - Knight of Illumination 2018 Television Awards Video Design & Graphic Display - Design Week Awards 2018 Best of Show Design Week Awards 2018 Exhibition Design Creative Review Annual 2018 Experiential Creative Review Annual 2018 Motion Graphics Royal Television Society 2018 Live Event (BBC Studios) AV Awards 2018 Broadcast and Media Project of the Year German Design Awards 2019