Series of films, images and visual idents to promote, market and stimulate the young Danish fashion community. Danish Fashion Institute.

‘POP DK’ is a compilation of moments from an innovative brand content project for the Danish Fashion Institute with 6 Agency Copenhagen. Their brief was to produce video and still content profiling the b-side of Danish fashion week (parties and buzz around the parallel events for the young creative & fashion community). We decided that immediacy was key and so produced a two minute film every day over the four days of the event. The results were screened daily on large screens around Copenhagen, broadcast on the Fashion Channel, the Fashion Institute website, Showstudio.com and social media.

Client Danish Fashion Institute Product Brand content for Danish Fashion Week Direction & Photography twinstudio (Alex Carvalho + Tobias Toyberg) Production Thomas Yong Agency 6 Agency DK Soundtrack Of Montreal Co-production Showstudio.com Media partner Danish Fashion Institute